Yosef Ashenafi
I’ve spent the last 7 years coaching Founders, CEOs, and Software Engineers online.
Pillar 1: Before that, I was a personal trainer, focused on one philosophy: build muscle while losing fat through progressive calisthenics. I proved it on myself first, gaining 30lbs of muscle in 9 months after diving deep into research and refining this exact approach
Pillar 2: I moved online in part because, as a personal trainer, I couldn’t control a client’s nutrition, and that’s where real transformation happens. First, I solved the training side: preventing muscle loss during fat loss with my progressive calisthenics system. Then I turned to nutrition. My philosophy is simple: fuel the endocrine system for long-term success. Most diets strip nutrients and sabotage sustainability. I fix that by fuelling properly and removing nutrient blockers, so clients don’t just get lean — they stay lean.
Pillar 3: Finally, I added the behavioural approach. As my clients referred more high-performing peers, their schedules only got busier. The challenge wasn’t just fitting fitness into their lives; it was making fitness fuel their professional goals and responsibilities. That’s where habits and behaviour systems came in: sustainable routines that build energy, productivity, and long-term results with real accountability.
Pillar 4: Balance.
The definition varies from client to client. For me, my fitness goals have to serve my lifestyle. Right now, it’s building my business and pursuing my goals in BJJ (as a purple belt). Growing up, I played county-level squash and had to find a way to make my transformation while competing. (It was a challenge). Life won’t wait for your challenges to stop!
Current Streak
0 days
Longest Streak
2 days
Activities
36
Performance Overview
Track your fitness journey with detailed analytics and achievements
Volume
Max Volume
4,000.0
kg
Afternoon Workout test4
May 08, 2025
Distance
Longest Distance
1,203.0
yd
Evening Workout
Oct 18, 2024
Duration
Longest Duration
2 hours, 25 minutes and 50.06 seconds
Late Night Workout
Oct 17, 2024
Progress Analytics
Progress Analytics
Weight
Steps
Calories
Recent Activities
Your latest workouts and training sessions
Recent Activities
Showing 31 to 36 of 36 activities
Evening Workout
Oct 10, 2024
•
9:57 AM
Summary
Duration: 59 minutes and 36 secondsTotal Distance: 0.62 mi (1.00 km)
Evening Workout
Oct 08, 2024
•
9:25 AM
Summary
Duration: 1 hour, 7 minutes and 2.97 secondsTotal Distance: 0.62 mi (1.00 km)
Evening Workout
Oct 04, 2024
•
10:09 AM
Summary
Duration: 1 hour, 21 minutes and 58.59 secondsEvening Workout
Oct 02, 2024
•
9:32 AM
Summary
Duration: 1 hour, 41 minutes and 14.63 secondsEvening Workout
Oct 01, 2024
•
8:34 AM
Summary
Duration: 1 hour, 1 minute and 17.03 secondsActivity Photos
Visual journey through your fitness adventures
Activity Photos
Visual journey through your fitness adventures
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Nutrition
Nutrition information is only available to the athlete and authorized care providers